Google Phrase Match: Everything You Need To Know via @sejournal, @siliconvallaeys
Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a balance between reach and control – where phrase match keywords can now capture broader, intent-aligned search terms. Recent updates focus on “relevant variations” of search […]
Google Phrase Match: Everything You Need To Know via @sejournal, @siliconvallaeys Read More »