Digital Marketing

AI is reshaping SEO, but the core principles – understanding your audience, optimizing your site, and leveraging a skilled team – remain essential. In other words, the more things change, the more they stay the same.  As we move into the new year, remember these three principles to harness AI for SEO wins. 1. Strong […]

When a Gen Z foodie wants the best sushi spot in town, they’re more likely to scroll TikTok than search on Google.  In an era where short-form videos, influencer recommendations, and visual inspiration dominate, traditional search engines are no longer the gatekeepers of information.  This shift is transforming how brands need to approach discovery and

Microsoft has officially removed the cache link and cache operator support from Bing Search. This comes after several months of testing, and after Google removed the cache link back in February 2024. Fabrice Canel from Microsoft told Search Engine Land that Bing dropped the cache feature this week from its search results. What it looked

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under WPP. The tech giants—Google, Meta, ByteDance, Amazon and Alibaba—are projected to capture more than half of the total, underscoring the dominance of digital platforms. Why we care.

Google rolled out integrated Consent Management Platform (CMP) setup in Google Tag UI, streamlining consent management across Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager. Why we care. This update simplifies compliance with privacy regulations, saving time and reducing the need for developer resources. It helps you to manage user consent seamlessly,

Want to filter results before, or after a set date, or even a desired date range? There’s a Google search operator to help you do just that.  The “before:YYYY-MM-DD” and “after:YYYY-MM-DD” search operator commands yield results for before, after, and within the dates specified. The benefits of before: and after: search operators for SEO Filtering

Add Search Engine Land to your Google News feed.     New on Search Engine Land About the author Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with  delivering digital marketing campaigns (mostly but not exclusively

A new buzzword is making waves in the tech world, and it goes by several names: large language model optimization (LLMO), generative engine optimization (GEO) or generative AI optimization (GAIO).  At its core, GEO is about optimizing how generative AI applications present your products, brands, or website content in their results. For simplicity, I’ll refer

Google’s updated site reputation abuse policy attempts to tackle a growing issue in search: large, authoritative sites exploiting their domain strength to rank for content they don’t own or create.  While the policy is a step in the right direction, it doesn’t address the underlying systemic problems with Google’s algorithm that allow this abuse to

Google released its tentative 2025 schedule for Google Ads API updates, outlining five major releases planned throughout the year. By the numbers: 3 major versions (V19, V20, V21) 2 minor updates (V19_1, V20_1) 12-month sunset window for each version Key dates: V19: February/March 2025 launch V20: Mid-year release V21: Q4 2025 rollout Why we care.