SEO

stands for Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.

Study: ChatGPT & AI Tools Gain Ground In Search Market via @sejournal, @MattGSouthern

A new study by Previsible reveals significant changes in search behavior, with AI language models (LLMs) gaining traction as referral traffic sources. The analysis of over 30 websites shows Perplexity and ChatGPT emerging as alternatives to traditional search engines. David Bell, co-founder of Previsible, believes this indicates Google’s growth is at a standstill: “Google is […]

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Google Offers To Loosen Search Engine Deals In Antitrust Response via @sejournal, @MattGSouthern

Google has submitted its proposal to address the Department of Justice’s (DOJ) antitrust lawsuit, which accuses the company of monopolistic practices in search. Google disagrees with the court’s initial decision and plans to appeal. However, as part of the legal process, Google and the DOJ must present remedy proposals. Background In October 2020, the DOJ

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Yoast Co-Founder Calls For WordPress Leadership Change – Mullenweg Resists via @sejournal, @martinibuster

Joost de Valk, co-founder of the Yoast SEO plugin, called for a change in WordPress governance that removes Mullenweg as the sole decision maker, offering to lead the transition to a more democratic and diverse board that is representative of WordPress stakeholders. Matt Mullenweg disagreed. Critique Of Mullenweg’s Leadership Joost says that he was prompted

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Marketing Calendar 2025 With Template To Plan Your Content via @sejournal, @theshelleywalsh

Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand. Pulling that information together takes time and effort, so we’ve done the legwork for you. Our complete marketing calendar for 2025 with a template gives you all the

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Mullenweg’s WordPress Pause Triggers Unexpected Complications via @sejournal, @martinibuster

Matt Mullenweg recently paused multiple WordPress.org services for a holiday break but unintended effects started almost immediately, affecting the attendance of future WordPress conferences taking place around the world. Joost de Valk requested a fix on GitHub. Mullenweg’s Pause In Services Mullenweg’s unexpected pause in WordPress services affected new account registrations on WordPress.org, new plugin,

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The HCU Effect In Google Updates via @sejournal, @martinibuster

It’s fairly commonplace for Google Updates to prompt SEOs to raise concerns about the Helpful Content Update (HCU). A careful consideration of known facts reveals that it may be possible to determine whether a site is truly impacted by HCU-related signals. Black Box Systems Black box systems are something that all SEOs should consider understanding

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Mullenweg Takes On Inc Magazine For “Biased” Interview via @sejournal, @martinibuster

Matt Mullenweg accused Inc Magazine of distorting an interview with him, publishing verifiably fake facts and quoting people who lacked credibility. Mullenweg posted compelling examples of how the Inc magazine misrepresented his quotes and presented false fact, citing the selection of unflattering photos as evidence of a conscious effort to negatively slant their interview of

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Top 10 Emotionally Engaging Holiday Ads Of 2024 via @sejournal, @gregjarboe

The most emotionally engaging ad of the 2024 holiday season is a Teleflora ad featuring a hospitalized boy and a magical snowman. According to research by DAIVID, the ad inspired the highest levels of positivity among viewers. The Power of Wishes ad was created by The Wonderful Agency and encourages donations to help grant transformative

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Mullenweg Pauses WordPress Services – Hopes To Reopen Next Year via @sejournal, @martinibuster

Matt Mullenweg announced the abrupt pause in services offered by WordPress.org, affecting plugin submissions, reviews, theme submissions, and additions to the photo directory. He offers to keep providing these services to WP Engine, citing the recent court order against him and Automattic that compels him to offer “free labor and services.” Pause For The Holidays

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WordPress Vs. Squarespace – Which One Is Better? via @sejournal, @martinibuster

WordPress and Squarespace both provide tools to create professional, visually appealing websites suited to ecommerce, article publishing, and corporate and non-profit needs. What should you consider when choosing between them? Let’s identify the key differences between these platforms to help you determine which one best fits your goals. Here are seven factors to consider when

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