Google rolled out integrated Consent Management Platform (CMP) setup in Google Tag UI, streamlining consent management across Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager.
Why we care. This update simplifies compliance with privacy regulations, saving time and reducing the need for developer resources. It helps you to manage user consent seamlessly, enhancing transparency and trust.
How it works. You can now connect and manage consent settings directly within the Google Tag UI — no coding required. The integration supports CMPs like:
- consentmanager
- Cookiebot by Usercentrics
- iubenda
- Usercentrics
Getting started:
- Choose a Tag: Select the tag tied to your campaign.
- Follow Instructions: Get step-by-step guidance to:
- Sign up for a CMP.
- Create a consent banner.
- Set up consent mode.
Bottom line. Google’s integrated CMP setup makes it easy to align your campaigns with privacy requirements. You can try it out here.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.