From the role of AI in SEO, the rise of AI Overviews, and significant Google updates, 2024 saw many changes in the world of search. Brace yourself for a new era in 2025.  Watch on-demand as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top […]

A report released by Vercel highlights the growing impact of AI bots in web crawling. OpenAI’s GPTBot and Anthropic’s Claude generate nearly 1 billion requests monthly across Vercel’s network. The data indicates that GPTBot made 569 million requests in the past month, while Claude accounted for 370 million. Additionally, PerplexityBot contributed 24.4 million fetches, and

Google announced the rollout of the December 2024 spam update. The update, expected to be completed within a week, arrives amid ongoing industry discussions about the effectiveness of Google’s spam-fighting measures. This December update caps off a year of spam-fighting measures, including the June Spam Update and the March Core Update, which targeted policy-violating websites

Today’s Ask an SEO question comes from Roy in Dinajpur: “My website URL [is] still [in] position No. 15. How can increase to No. 3 or 4?” Great question, and likely one of the top five that get asked. The answer is situational, and it is easier to resolve when you don’t overthink it. The

Search marketing is undergoing dramatic changes, with many debating whether SEO is on its way out as AI Search rises in popularity. What follows is a candid assessment of what is going on with SEO and search engines today. An SEO School Shuts Down An SEO school by a group called Authority Hackers recently announced

This post was sponsored by “Skynet Technologies USA LLC”. Did you know that 1 billion people have not reached you or your customers’ websites yet. 1 billion potential customers are waiting for businesses to step up and do what’s right. Find out if your website is accessible to 1 billion people >>> Accessibility isn’t just

Search marketing is undergoing dramatic changes, with many debating whether SEO is on its way out as AI Search rises in popularity. What follows is a candid assessment of what is going on with SEO and search engines today. An SEO School Shuts Down An SEO school by a group called Authority Hackers recently announced

You might’ve thought we’ve covered everything there is to know about internal linking. But few dare to dig into the tricky details of tracking the success of an internal linking hierarchy. That’s because it’s messy, it’s difficult, and it’s not always straightforward – but it’s worth it. In this guide, we’re covering the metrics that

UPDATE (December 18): Google has confirmed that the December core update rollout is now complete. The rollout was complete as of December 18, 2024. — Google Search Central (@googlesearchc) December 18, 2024 The update began on December 12 and took six days to complete. What’s the impact so far? Data from SISTRIX shows early signs