You might’ve thought we’ve covered everything there is to know about internal linking. But few dare to dig into the tricky details of tracking the success of an internal linking hierarchy. That’s because it’s messy, it’s difficult, and it’s not always straightforward – but it’s worth it. In this guide, we’re covering the metrics that […]

UPDATE (December 18): Google has confirmed that the December core update rollout is now complete. The rollout was complete as of December 18, 2024. — Google Search Central (@googlesearchc) December 18, 2024 The update began on December 12 and took six days to complete. What’s the impact so far? Data from SISTRIX shows early signs

A lasting relationship with an enterprise client is good for business. It gives you authority, it gives your staff exposure to how large organizations work, and there should be a financial element. But winning the pitch is just the beginning. Many agencies make the grave mistake of misunderstanding their role in the relationship, and it

OpenAI ChatGPT just rolled out speech access to ChatGPT by phone and text access through the WhatsApp messaging system. The new services allow users to talk to and message ChatGPT to get answers. The phone access method enables users with an unstable or no data connection to use ChatGPT from a telephone while on the

A new iStock 2025 Marketing Trends report finds declining consumer trust in social media and influencers, emphasizing the importance of relatability over perfection for marketers and businesses. Trust For Marketing Success The iStock report finds that 81% of consumers don’t trust content on social media. Nevertheless they still trust visual platforms like TikTok and Instagram

While paying attention to metrics in ad platforms is crucial to the success of any online advertising initiative, you can’t ignore what users are doing after they click the ad. Sure, you can measure the website conversions in your ad platforms, but what else are people doing on your site that could be informative to

This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Which hosting service is best for agencies? How do I uncover what will be best for my clients in 2025? What features should my hosting service have in 2025? Hosting has evolved well beyond keeping websites online. Hosting providers

Microsoft has announced updates to Bing’s search infrastructure incorporating large language models (LLMs), small language models (SLMs), and new optimization techniques. This update aims to improve performance and reduce costs in search result delivery. In an announcement, the company states: “At Bing, we are always pushing the boundaries of search technology. Leveraging both Large Language

Google has updated its Generative AI Prohibited Use Policy to clarify the proper use of its generative AI products and services. The update simplifies the language, and lists prohibited behaviors with examples of unacceptable conduct. Key Updates To Policy The updated policy clarifies existing rules without adding new restrictions. It specifically bans using Google’s AI

Google has updated its guidelines on faceted navigation by turning an old blog post into an official help document. What started as a blog post in 2014 is now official technical documentation. This change reflects the complexity of ecommerce and content-heavy websites, as many sites adopt advanced filtering systems for larger catalogs. Faceted Navigation Issues