Google’s Holiday 100 list for 2024 highlights trending gift ideas across various categories, driven by top search trends, including:
- Nostalgic Y2K items.
- Unisex fragrances.
- Comfy “pillowsacs.”
- Kid-friendly digital audiobooks.
- Popular fashion staples, like ballet flats and slogan T-shirts.
The list aims to simplify holiday shopping by curating popular items based on rising search interest in the U.S.
Why we care. Knowing which products will be most sought out by consumers is crucial for retailers, but this holiday season, it’s even more important due to economic challenges and declining job availability.
If you’re selling some of these trending products, you might want to evaluate your inventory in light of the heightened demand, as Google research shows that 59% of shoppers already know what they want to buy for Christmas.
Smaller retailers should lean into first-party data to understand what loyal customers really want and give it to them. All retailers should be fully aware of how Google is prioritizing your Performance Max or Shopping Ads – this could be critical for your success.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.